Capturing New Clients with Engaging Online Experiences Starts with Your Website.
Your website is often a prospect’s first impression of your business. Making your website clean and effective is essential to your growth.
ROI Strategists builds websites that are clean, simple, modern, and effective in converting visitors into prospects. We emphasize the careful use of call to action buttons, best SEO practices, and user experience. By keeping websites simple and modern, pages load faster than flashier sites (improving Google search rankings and user experience) and tend to allow visitors to get to the point of your content without significant frustrations.
Analytics Built Right In
We build every site with a tight integration into Google Analytics and Google Search Console. Via this integration, you’ll have easy access to:
- The top keywords used to search for your business
- Views by specific page
- Analytics history
- Search funnel statistics
- Traffic channel statistics
- Page speed analytics
Website Design Process:
Web design is a creative service. Collaboration with our clients is key to ensuring results exceed expectations. For this reason, we like to be as clean and transparent about our process as possible.
Phase 1: Website Project Discussion
When we begin a web design project, we schedule a kickoff call. During this call, we will explore your current website (if you have one) and will discuss your style and the tone you’re desiring to achieve. We take detailed notes about your desired outcome and how you’d like to enhance your online presence. Additionally, we’ll discuss your “sitemap” to establish how many pages you’d like to build out and how the general structure of the site should be formulated.
Phase 2: Website Draft 1
Without any further collaboration, we build a website based on the information we gathered from the kickoff call. We then ask if you love it or hate it. The idea is to give you something to visualize. Often, we’re on the right track and ultimately proceed to develop the site. Other times, our clients are looking for something completely different than our portrayal and we are able to course-correct early on in the process.
Phase 3: Website Draft 2
Based on the feedback from Website Draft 1, we will finalize the theme of your website and will have begun to create all of the pages established in the sitemap. Upon review, we’ll either continue to additional drafts as requires, or we’ll move on to Phase 4.
Phase 4: Content Creation
Content Creation is the most-difficult part of the web design process as it becomes increasingly personal to you, the client. This phase requires constant collaboration. We will often encourage this collaboration via email or a live document. Our writers will be in constant communication during this phase to ensure the messaging is written in a way that is both SEO friendly and represents your business the way you would.
Phase 5: Final Delivery and On-Going Strategy Discussion
After copy has been finalized, we’ll present a finalized website for your review. We’ll hold a discussion to go over all of the features requested, functionality, design, etc. Further, we’ll discuss the strategy your business will need to undertake to establish an authoritative position on Google search rankings and maintain your online reputation.